"We know gravity keeps us on earth."

André Born

The Business Rules Approach (BRA)

The Business Rules Approach is a methodology that makes business knowledge (business rules) explicit and transparent, automates this knowledge as far as possible and makes it adaptable to changes in an enterprise's environment. Business rules may be defined from two distinct perspectives:

• From the business perspective, a business rule is guidance that there is an obligation concerning conduct, action, practice, or procedure within a particular activity or sphere. Thereby the motivation for a business rule as well as its enforcement regime stating what the consequences would be if the rule were broken are essential.
• From the information system perspective, a business rule is a statement that defines or constrains some aspect of the business. It is intended to assert business structure, or to control or influence the behavior of the business.

Business Rules Technology (BRT) is a technical infrastructure (i.e. a kind of middleware) that provides capabilities to identify, manage and execute business rules. It is essential that the implemented business rules

• are understood by business people (not only be IT specialists)
• are also changeable and deployable by those business people within shortest turn-around times.

KnowGravity and the Business Rules Approach

KnowGravity Inc. offers in the context of the Business Rules Approach vendor-independent training, consulting and implementation. Our active membership in the der Business Rules Group as well as the Object Management Group in the area of business rules, we are involved in the "state of the art" on business rules developments. This allows us to provide you the required business rules knowledge from first hand. Furthermore, KnowGravity Inc. is co-organizer of the European Business Rules Conference and main sponsor of the first German-speaking portal on "Business Rules". Through out international activities we know all "Business Rules Gurus" personally and collaborate with them for years.

Further Information on the Subject

KnowGravity documents:

	The Business Rules Approach	our two-day instruction course
	BRA Starter Kit	our BRA trial offer
	Literature	Literature about the Business Rules approach
	Der Business Rules Approach: Anwendung	White paper on the Business Rules approach in German
	The Business Rules Approach: Concepts	White paper on the Business Rules approach

Projects:

	Bank / introduction of the business rules approach
	Banking Outsourcer / introduction of the Business Rules approach in German

External Links:

• the first holistic German Business Rules book
• the first German-speaking portal on Business Rules: www.brportal.org
• the European Business Rules Conference: www.eurobizrules.org
• the US Business Rules Forum: www.businessrulesforum.com
• the international portal on Business Rules: www.brcommunity.com